Retail
Retail is becoming more competitive than ever. GIS can help you take on the competition in a number of ways – from delivering targeted marketing to your customers and prospects, to strategically planning the optimal branch network.
Geography is central to retail activity. Where your customers live. Where competitor branches are located. The ideal location for a new branch in order to achieve maximum footfall, and how best to route goods to those branches.
Using GIS from ESRI (UK), you can integrate the power of location into your existing business data, helping your retail organisation with:
- Site selection and evaluation: Strategically plan the ideal branch network, based on its location to your customers, prospects and influential places such as railways, shopping centres and competitor outlets
- Territory management: Use GIS to identify underperforming areas, balance territories that are uneven or skewed, diagnose cannibalisation between sites and more
- Market analysis: Analyse the location of customers, threats, suppliers, under-server markets and more, and their impact on one another
- Customer analytics: Devise and target your marketing activity according to specific customer demographics and locations, down to the micro level
- Asset and facility management: Use GIS to gain a complete overview of your equipment and property, from acquisition to ongoing management
- Logistics and supply chain: Plot the least-cost, low-carbon route for your goods to stores, and save 10 to 30 percent in operational expenses by reducing mileage, overtime, and time spent routing
